Success overload is a term that is used to express what happens when you gain too much success. This can be businesses that gain lots of success with an initial start up idea, however managers and decisions makers within the company, neglect to take into consideration the environmental changes, and therefore can become resistant to change. As this occurs the business can fail quickly as it does not respond to in changes and stays stagnant and fully focused on the original idea that made them successful.
Elsass, Priscilla M.(1993)The paradox of success: Too much of a good thing? The Academy of Management Executive 7.3 (Aug 1993)
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